Why Buyers Don’t Buy Novelty and Cheaters Stay With Their Partners

Marketing and romance go hand in hand

Adelina Vasile
3 min readJan 4

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Image by Gerd Altmann from Pixabay

Tried-and-true will kick novelty’s ass 95% of the time.

As human beings, we’re driven by two conflicting desires: the curiosity for new things and the anxiety about what we gain vs what we lose.

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Adelina Vasile

Mother, educator, journalist, copywriter. I write about the things I need to learn myself. Check my Substack here >> https://undressingcopy.substack.com/