Sharpen Email Copy a Bit, Using Numerals the “Wrong” Way

You’ll have to… (gasp) break some rules.

Image by NoName_13 from Pixabay

I’ve got 1 or 2 things to tell you on using numbers in email copy the “wrong” way, to get the “right” results.

Emails are about changing beliefs. But to introduce someone to a new belief, you have to make them read it.