Jun 30, 2023

It's the marketing principle of 'authority by association' morphing into 'cool by association'. As dumb as it may sound, people who publicly declare or aknowledge their admiration for a celebrity feel that they're even just a tiny bit as cool as that celebrity is. That person is cool, they thumb up whatever that person does, therefore, they're cool too. 🤷🏼‍♀️

Adelina Vasile
Adelina Vasile

Written by Adelina Vasile

Mother, educator, journalist, copywriter. I write about the things I need to learn myself.

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