Happy up Your Short Welcome Emails

This approach will improve conversions and your list health.

Image by Petra from Pixabay

Once upon a time, there was a short Welcome Email that said:

“Hi, First Name,

Thank you for registering. Click on the link below to confirm your registration and get the freebie we promised you.

Seriously, There’s a Link in Here

Best regards,

Blah-Blah Company”

The end.

That’s it. That’s how the shortest Welcome Email story usually ends. With the sender playing the game by themselves.

Those who only say Hi and Bye in the first email they send to their subscribers are likely to end the story before it had begun.

The subscriber may not even remember who’s this. And if they do remember and click the link to get the freebie, it might still end up buried in their Downloads folder.

What a sad, sad story.

Here’s why I’m telling you this

The first email is never just a formality. It’s your best chance at making a good first impression and convincing people to consume your content.