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Google Is Testing The Continous Scrolling Update For Mobiles
The best place to hide a dead body just moved on Google’s third page of search results.
“The best place to hide a dead body is on page 2 of Google’s search results” is one joke every marketer knows.
From now on, we might have to adjust it to page 3 since Google’s search results from the second page will load automatically.
The “continuous scrolling” update is rolling out on mobile devices, and it’s currently tested with English searches in the U.S.
Google says:
“most people who want additional information tend to browse up to four pages of search results. With this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.”
You can read more here.
What does the continuous scrolling update mean?
First of all, if you’re not running your Google searches in the U.S., from a mobile phone, this update will mean nothing to you. At least not for a little while.
