Unpopular opinion
Clients Want Human Quality Content for AI Prices
Nobody wants just the AI work.
Potential client, 30 minutes into our initial discovery call: How do you feel about doing this work with ChatGPT?
Baffled me: Uhm, I can try if this is what you want.
OK, but how do you feel about ChatGPT, in general?
I feel it’s a tool that could give me an easy start, something to work from, but I still need to put in a lot of work.
Very well, then let me show you how we go about writing these advertorials with ChatGPT.
The process involved gradually asking more in-depth questions that give me specific ideas on what to write.
But the bigger picture? The advertorials had to:
✅ Provide ultra-specific, useful information that readers can put into practice the next day.
✅Avoid information you can easily track with a Google search.
✅ Exclude the patterns that AI content usually incorporates and that scream “I was written by a robot!”
✅ Include a human-written introduction meant to show empathy and help connect with the reader on an emotional level.
