Unpopular opinion

Clients Want Human Quality Content for AI Prices

Nobody wants just the AI work.

Adelina Vasile
2 min readMar 19, 2023

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Image by Alexandra_Koch from Pixabay

Potential client, 30 minutes into our initial discovery call: How do you feel about doing this work with ChatGPT?

Baffled me: Uhm, I can try if this is what you want.

OK, but how do you feel about ChatGPT, in general?

I feel it’s a tool that could give me an easy start, something to work from, but I still need to put in a lot of work.

Very well, then let me show you how we go about writing these advertorials with ChatGPT.

The process involved gradually asking more in-depth questions that give me specific ideas on what to write.

But the bigger picture? The advertorials had to:

✅ Provide ultra-specific, useful information that readers can put into practice the next day.

✅Avoid information you can easily track with a Google search.

✅ Exclude the patterns that AI content usually incorporates and that scream “I was written by a robot!

✅ Include a human-written introduction meant to show empathy and help connect with the reader on an emotional level.

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Adelina Vasile
Adelina Vasile

Written by Adelina Vasile

Mother, educator, journalist, copywriter. I write about the things I need to learn myself.

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