Are You Looking Forward to Ad Automation?
Google and Microsoft seem to be taking it on top of the online advertising world.
We hear about artificial intelligence being used in just about any domain these days.
How do you feel about ad automation with AI?
If you have mixed feelings, it might help you know that both Google and Microsoft have declared to have a crush on it.
Enter Performance Max campaigns from Google
Performance Max campaigns are rolling out over the World Wide Web after Google successfully tested it throughout the past year.
“If change is the challenge, automation is the solution businesses and agencies are using to stay ahead of ongoing shifts in consumer demand.” (Source)
Starting with November 2, Performance Max campaigns are available to all advertisers. If you want, you can buy Google ads across multiple channels, all from a single campaign, relying on AI for choosing the distribution channel.
Google says advertisers who have been running such campaigns “see an average increase of 13% total incremental conversions at a similar cost per action”.
