AI Writing Software, Blessing in Disguise for Copywriters!

Two reasons to put your mind at ease.

Adelina Vasile
2 min readDec 17, 2022


Photo by Markus Winkler on Unsplash

Are you a copywriter freaking out that AI writing software is taking over the world and your business?

I’ll give you two less obvious reasons why you should rejoice in the existence of AI writing software.

But first, some context.

Whoever is trying it out, says that:

  1. It works perfectly and will get copywriters fired.


  1. It works to some extent — like crap when you don’t refine your instructions a ton and moderately decent when you do all the hard work to clearly instruct on what you want.

Those who say AI writing software works perfectly?

They’re the worst type of client you could ever want.

You don’t need them.

You’re lucky they chose AI over you.

They would’ve made terrible clients anyway.

Those who say AI writing software might work to some extent?

Those people know good copy when they see it.

They understand the value of your work.

And they’re more inclined to work with you than with AI.

Can copywriters be replaced by AI?

Only the ones who write bad copy.

Whether people praise or critique AI software, at the end of the day, the mere existence of such software will:

  1. Help you weed out the worst clients you could have, the ones who believe AI software can write copy packed with raw emotion.
  2. Help you work with more educated clients who understand the value of your copywriting and are willing to pay real fees for the real deal.

Either way, isn’t it great for copywriters that AI writing software exists? What are your thoughts?

I can see how the future of food belongs to robots, but not the future of copywriting.

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Adelina Vasile

Mother, educator, journalist, copywriter. I write about the things I need to learn myself. Check my Substack here >>

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