Look at the real choice. — I’m back, but I’m not sure if I’m really back. Turns out it’s not my choice anymore. Having choices feels liberating. Except when they’re not real choices. When you’re forced to decide between being a stay-at-home mom and returning to work yet none of it feels right, is that still…

Talk less and not about yourself. — Do you stress about meeting new people? Worry about what to say? Or obsess about finding a suitable conversation icebreaker? Did you know good conversations are more about listening than talking? Sure, it helps to know what to focus on when you open your mouth, too. …

The battle between the prefrontal cortex and the amygdala. — Do you ever feel like screaming? Punching someone in the face? Or just running away? If you feel this way but don’t act on it, you have self-control. And you may be thinking you’re living a balanced life. But wanting to do inappropriate things and being able to control yourself…

Nobody wants just the AI work. — Potential client, 30 minutes into our initial discovery call: How do you feel about doing this work with ChatGPT? Baffled me: Uhm, I can try if this is what you want. OK, but how do you feel about ChatGPT, in general? I feel it’s a tool that could give me…

Don’t lose them at “Hello”. — The other day, some guy was chirping on Twitter that if you’ve ever been on a date, you can do email marketing. He was like — Hey, your email content is an introduction. And the CTA is asking them out. And if they accept, you have a purchase. I couldn’t…

This approach will improve conversions and your list health. — Once upon a time, there was a short Welcome Email that said: “Hi, First Name, Thank you for registering. Click on the link below to confirm your registration and get the freebie we promised you. Seriously, There’s a Link in Here Best regards, Blah-Blah Company” The end. That’s it. That’s…

How to give your children choices without feeling hopeless. — What type of parent are you? A. The one who goes into endless power struggles because the kids won’t listen and do as you say? B. The one who discovered the wondrous power of giving children two options to choose from? C. The one who sets boundaries and gives children…

You’ll have to… (gasp) break some rules. — I’ve got 1 or 2 things to tell you on using numbers in email copy the “wrong” way, to get the “right” results. Emails are about changing beliefs. But to introduce someone to a new belief, you have to make them read it. And just because you’re in their inbox…

Will you do better than your parents? — TW — the following post may be triggering as it talks about child abuse and inappropriate child-on-child touch. You can’t avoid the dreaded talk. Can’t postpone it. And can’t pretend it’s too early either. What we think is too early for our small children may prove to be too late. …